Partners
You introduce a company that is weighing up AI. We do the work. When it signs, you are paid a referral fee, and the client knows about it.
An introductionExample
An insurer
Insurance
Readiness Diagnostic£60k fixed
askbutterfly.com/Type their address above for their link.
Your referral feeIllustrative
£15,60010% of a £156k first year
Fee paid As your partner agreement sets out How it works
01 · Who our partners are
You advise on strategy, operations or technology.
What you might introduce
A client deciding where AI should go first, and which tools to trust with which job.
Where Butterfly comes in
A quarter of AI initiatives delivered the expected return on investment, and fewer scaled across the enterprise.
Source: IBM Newsroom, 6 May 2025 1
02 · How a referral works
03 · What you get
Set in writing before your first introduction, and disclosed to the client before it signs. The ladder below puts figures on it.
We write the company’s proposal from public information, so your introduction opens with something to read.
One link plays the company a short film made in its own name.
One person at Butterfly from the first call to the signature, telling you as each step lands.
One introduction, as it grows
Draft for review · subject to contractA first year
£156kThe Diagnostic, then a year of Function
Your referral fee, at 10%
£15,600From one decision or one deal
The fee is shown at 10% to give it a figure. Your rate is set in your partner agreement, in writing, before your first introduction.
See pricing04 · Questions partners ask
Either. A partner can be a firm, or one person: a non-executive director, an independent adviser, a former executive.
Yes. We disclose every referral fee to the client in writing before it signs. An introduction that hides its fee is not one we accept.
We check every company you register against the ones we already talk to, and tell you in writing whether the introduction is yours.
No. Join the calls you want to. We tell you as the first call, the proposal and the signature land.
You see what the client chooses to share with you. Butterfly staff have zero access to the client’s data, so nothing reaches a partner through us.
Yes, as long as its own agents are tested like anyone else’s. We take no fees from the vendors whose agents we test, and we have no agents of our own.
05 · Become a partner
Tell us who you are and the industries you know. A person at Butterfly reads every application.
Here for your own company? Get your proposal